Modern authentic Lebanese food.
Damoori Kitchen is breaking new ground in the Middle Eastern food arena by being a modern, fresh, approachable brand while maintaining a truly authentic Lebanese Middle Eastern product; and attract a new young foodie consumer.
• Logo / Identity
• Packaging System (8 SKUs)
• Vendor Coordination
Great tasting, all natural potato chips since 1982; known for its daring flavors and bold crunch.
As the lead designer for Kettle Brand at GIRVIN, I drove, designed, and pitched a strategy for a comprehensive visual system to support the well-established and successful product packaging in the consumer space.
I directed and executed creative roll-out of the design system and strategy for future brand evolution and innovations.
• Creative Strategy
• Packaging
• Visual System
• Product Photoshoot Direction
• Brand Standards Manual
• Environmental Design
• Field Marketing
• Social Media
• Art Direction & Team Lead
Lead Designer for Kettle Brand
2014–2016
GIRVIN client
Product line extension, packaging design, on-site photoshoot art direction and food styling management.
Numerous spring, holiday, and evergreen promotional campaigns for this popular US wine imported from Chile.
• Campaign Theme + Headline
• Point-of-Sale Pieces
• Direct Mailers
• Brochures
• Campaign Microsite
• Billboards
Marketability Group client
Delicious and healthy snack bars.
KIND wanted to expand their category by offering Mini versions of consumer-favorite flavors within their current core line of bars.
• Sub-Line Brand Extension
• Packaging
• Art Direction & Team Lead
GIRVIN client
Sustain Music
A group of musicians who create and perform classical music concerts to entertain, challenge, and inspire a new young audience. Sustain Music creates a sustainable environment for music through new audiences, new music, and new connections between music and life
• Logo / Identity System (adaptive)
• Sample Usage
• T-shirt design
Breakthrough anti-aging skincare line utilizing pure liquid silk protein to promote collagen regeneration.
As the Lead Designer for Silk Therapeutics at GIRVIN I drove the design system and creative strategy for this new product line in it’s launch into the high-end skincare market.
• Logo + Identity
• Competitor Research / Analysis
• Mood Boards
• Color System / Strategy
• Product Naming
• Packaging Design System
• Website Design
• Brand Support Collateral
• Presentations
• Packaging and strategy for numerous sister-line brands
Lead Designer for Silk Therapeutics:
2015–2017
GIRVIN client
Educational series of activity cards, storybooks, and giant floor pad workbook to provide a fun and engaging way to practice early learning skills at different levels.
• Branding
• Logo Design
ª Packaging Design
• Packaging System Architecture
• Collaboration with an illustrator
Marketability Group client
An Alaskan Native institution owned by more than 22,000 shareholders, guided by core Native values to represent the rich heritage of Tlingit, Haida, and Tsimshian.
• Logo Design
— Constructors icon to fit within established system
• Brand Standards Manual
• Capital Campaign Materials
• Website Design
Marketability Group client
A trading card game, interactive online world, and series of collectibles promoting conservation of endangered species and environmental education.
I worked to support the established brand by extending design solutions.
• Packaging
• Marketing Materials
• Advertising Pieces
• Brand standards manual.
Marketability Group client
What kind of designer would I be if I didn’t design my own wedding letterpress?
• Design Theme
• Identity
• Invitations
• Menu Design
• Support Collateral
Extensive launch campaign aimed at wine buyers for this expressive Chilean family of wines. The unique full-bodied profile is due to the vineyard's rich layers of earth.
Collaborative:
• Brand Visual System concept and execution to support 3 sets of labels within this family
• Campaign Naming Concept: Vine & Earth, Perfectly Pared
• Sell Sheets
• Point-of-Sale
• Bottle Neckers
• Tasting Note Waiter Cards
• Launch Brochure
Marketability Group client
Based on the popular Nancy Drew franchise, this PC game series released two titles per year, requiring full packaging DVD coversheet + sleeve with emboss design.
Collaborative:
Design support and execution
• Packaging
• Advertising
• Users Manual
Marketability Group client
Brochure design for this high-end 90+ point family of wines from Argentina.
• Brand Visual System
• Photographic Style
• Brochure
• Tasting Note Varietal Inserts
Marketability Group client
Yealands wine was a new brand looking for a visual identity and print material to support their wine bottle design and introduce their unique sustainable offerings to the wine buyer market.
• Launch Campaign
• Branded Sellsheet & Direct Mailer
• Brochure
• “Win-a-Trip” Summer Campaign
Madeline Oldani • Graphic Designer • ©2020 • Seattle WA
madeline.oldani@gmail.com